BLACK + DECKER Hand Tools Packaging Development

I was tasked with branding Black + Decker's new line of hand tools. I wanted to make sure that the hand tool packaging was unique, but still tied in with the branding for the rest of the tools - such as the power tool line as well as the home and vacuum line that Black + Decker is known for. to differentiate the hand tools from our other lines, I put the orange Black + Decker logo on white - where as the home product uses a gray logo and the power tools use an orange logo on black. I added the wood background that is used on most power tools packaging but added a gray gradient to the packaging to better make the tools pop on pack. The bar on the right was added to hold any relevant information such as sizing and piece count.